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The Lab

Notes from the bench.

What we're building, what broke, and what we changed our minds about. Client names stay out; the thinking doesn't.

How this works

Each project has a standing note that says what it is, then dated notes as it moves: the problem that week, the decision and why, where it stands. Client names stay out. Screenshots that would show real people wear a demo brand instead. When we read something worth your time we link to it and say what we think; we don't rewrite it. New notes every week or two; there's a subscribe box at the bottom and an RSS feed.

The school platform · November 13, 2026

A laptop that does one thing

We're designing an offline e-ink writing machine for ourselves. No radios, no apps, no feed. This note is the constraints, before we've built anything.

The studio itself · November 13, 2026

Cleaning a CRM by playing a game

Four exports, thousands of people, and nobody sure which record was right. So we built a game and gave it to the person who knew.

The school platform · November 10, 2026

A learning platform built around one school, from the inside out

When the tools don't fit, the school bends. We're building the one that bends instead.

The film showcase · November 9, 2026

A showcase and storefront for an award-winning horror film studio

A site that feels like the films: dark, deliberate, and a little unsettling, with a quiet storefront behind it.

Seymour · November 8, 2026

Seymour: a multi-tenant learning platform where AI stays an assistant

Every tenant gets its own brand, people, roles, and content, on one codebase. The software cracks nothing for you.

Certification programs · November 7, 2026

A 300-hour yoga teacher training, built from a content inventory up

Twenty-four modules, two tracks, and a sheet that showed exactly which weeks had no source yet.

Certification programs · November 6, 2026

An ayurvedic nutrition certification, one lesson at a time

Each lesson starts as a faculty recording and ends as one idea, one video, and one thing to do.

Certification programs · November 5, 2026

A new behavior-change certificate, assembled from two programs' best material

Not a new course from scratch. A new path through what the school already knows.

Certification programs · November 4, 2026

Revamping a meditation and mindfulness instructor certification

Fifteen modules, each a couple of video lessons with an interaction built for the point, including trauma-informed teaching ethics.

RSS · Longer case studies live under Work.