A brand book for a 31-year-old school
A brand book is a decision made once so a hundred people don't make it badly a hundred times.
A 31-year-old school whose identity had drifted across agencies, platforms, and years of decks. A brand book is a decision made once so a hundred people don't make it badly a hundred times.
We wrote and designed the 2024 brand book: reasons to believe, logo and safe space, a nature-drawn palette, typography, voice and tone, photography, UI and UX standards for the website, courses, and app, and ready-to-use templates.
Design came in house, outside creative spend fell by more than half, and courses, marketing, and the student experience share one standard.
Figma · Illustrator · Confluence · SharePoint templates
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The identity had drifted across agencies, platforms, and years of decks. We wrote and designed the 2024 brand book: reasons to believe, logo and safe space, a nature-drawn palette (base, primary, secondary), typography, voice and tone, photography, UI/UX standards for the website, courses, and app, and ready-to-use templates. It let us bring design in house and cut outside creative spend by more than half.