Video that teaches, and video that gets people in the door
A recorded lecture is raw material. The edit is where it becomes a lesson.
Faculty recordings are raw material. Watched on a phone, a lecture filmed off a slide deck teaches very little, and marketing video that doesn't move loses people in seconds.
For the school's certification programs we edit every lesson video into a lesson: a branded open, the talking head cut tight, and designed slide inserts built for the point being made, loudness-normalized. Earlier: cinematic pose and philosophy videos for a yoga certification, an animated benefits explainer that replaced an unreadable PDF, a looping hype video for a 3D software open house, and modernized lecture videos.
Every lesson in the current programs opens and closes the same way and reads on a phone; the explainer and the hype video did the job the documents couldn't.
Premiere Pro · media encoder · Camtasia · Powtoon · after effects · Vimeo
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For the school's nutrition and yoga certification programs, every lesson video starts as a faculty recording. We edit each one into a lesson: a branded open, the talking head cut tight, and designed slide inserts built for the point being made (the six tastes, what increases and decreases each dosha), so a learner watching on a phone sees the idea, not a slide deck filmed off a screen. Loudness-normalized, captioned, and delivered through Vimeo into the LMS.
Earlier: cinematic pose and philosophy videos for a 200-hour yoga certification, an animated benefits explainer that replaced an unreadable PDF, a looping hype video for a 3d software open house, and a run of modernized lecture videos that turned dense recorded talks into something you'd keep watching.