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Campaigns, email, social, and the hundred small things

A brand is mostly the small things, made the same way, hundreds of times.

Canva, Figma, Illustrator · 2023 to present

The problem

A brand is mostly the small things, made the same way, hundreds of times. Without a system each one is a new decision.

What we did

Monthly program campaigns, email headers, course cards, mantra wheels and student worksheets, instructor spotlights, seminar slide decks, social sets, and a course catalog, all produced from a shared team library.

a grid of designs: mantra wheels, student reviews, email headers, slide deckscourse cards, thumbnails, campaign artmonthly campaign headers: the art of transition, cycles of change
The outcome

Several hundred assets on one system, with a small team keeping a high-volume calendar.

Read the whole story

Monthly program campaigns, email headers, course cards, mantra wheels and student worksheets, instructor spotlights, slide decks for live seminars, social sets, and a course catalog. The shared team library below holds several hundred of them; here's a slice.